About the Author
I’ve spent the past 15+ years as a marketer — working in agencies and in-house roles, as both an individual contributor and a leader, across multiple industries. I’ve built programs, fixed broken ones, and watched the same mistakes repeat themselves.
In 2025, I wrote a book (still yet to be published; coming soon) focused on establishing the basics of marketing and exploring some of the topics I see most plaguing marketing as a discipline.
The goal of both the book and this newsletter is to help marketers and non-marketers alike learn how to approach marketing as a real business discipline — not as a glorified arts and crafts department — without losing taste, judgment, or creativity.
If you want to learn more about me, you can search for me online. Just know that I’m the Scott Spjut who isn’t dead.
In the meantime, here are some things other people have said about me:
Scott is the guy you want in your corner. He's the first to tell you the truth, even when you don't want to hear it—especially when you don't want to hear it. He brings just enough pessimism to keep us grounded, and just enough high school musical theater stories to keep us entertained at team-building events.
Beneath the sarcasm lies something even rarer: genuine passion, unshakable standards, and a drive to make things better.
The guy who never faked emotion, never played along with the corporate clichés, and still managed to leave a very real mark.
Underneath the curmudgeonly exterior is a guy who truly cares about his team and always went to bat for us. His humor may be Saharan, his delivery glacial, but his loyalty and leadership are unquestionable.
I thought I was direct, until I met Scott. Turns out, he can out-Russian a Russian when it comes to getting to the point.
The man dresses like he's waiting for his mom to pick him up from soccer practice. I mean, c'mon, Scott—sweatshirts and T-shirts every day? Most people dress for the job they want; Scott dresses for the nap he hopes to take.
