The reality:
Just 34% of CEOs and CFOs see eye-to-eye with CMOs on marketing’s role in supporting growth. [Gartner]
Only 17 percent of C-suite execs report having collaborated with CMOs over the past 12 months. [Deloitte/HBR]
When CEOs and CMOs of the same companies were asked what their top three marketing metrics were, they only agreed half the time. [McKinsey]
Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise objectives. [Gartner]
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