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Archive

Dive into a collection of past posts and rediscover timeless content.

Your Brand Matters More Than Ever

A.I. answers about your company are coming mostly from not-your-company sources.

Marketing Is Simple

It's also hard. Those things can both be true.

Marketing Can't Agree on What Marketing Is

Most marketers failed a fundamentals quiz, probably because no one can define the fundamentals.

Award-Eligible Marketing Book Coming Soon

Self-publishing in September 2026 (probably)

You Have One More Brand Than You Think

However many offerings you're marketing, don't forget the company itself.

A.I. isn't going to be what you think it will be

People dictate how technology is used.

Marketers, please learn to complain better

The contradiction at the center of every A.I.-and-marketing post in your feed.

It's All Just SEO

Why the panic over GEO and AEO is the Panda update all over again

Your Customers Don't Care About Your New Acronym

Marketers need to stop thinking that renaming stuff is a strategy.

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Marketing Isn't Special

Giving marketers permission to abandon gimmicks and instead embrace the boring, reliable fundamentals of marketing.

© 2026 Marketing Isn't Special.
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