The contradiction at the center of every A.I.-and-marketing post in your feed.
Why the panic over GEO and AEO is the Panda update all over again
Marketers need to stop thinking that renaming stuff is a strategy.
Medium-message mismatch and my undying hatred of PowerPoint
When brands show up where they don't belong, customers push back.
The data is clear and the causes are uncomfortable. But the fix isn't complicated.
But apparently doesn't know how to show its return on investment.
Something we might be able to actually learn from social media influencers.
We've invented nearly as many types of marketing as we have actual marketers.