Apr 6, 2026
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4 min read
Something we might be able to actually learn from social media influencers.
Mar 30, 2026
3 min read
We've invented nearly as many types of marketing as we have actual marketers.
Mar 23, 2026
5 min read
And getting published is how to build a platform. Awesome.
Mar 16, 2026
Don't start with the channel and work backward. Start with the audience.
Mar 9, 2026
It has an alignment problem, one that we can fix.
Mar 2, 2026
We could have written a beautiful corporate statement. Instead, we didn’t.
Feb 23, 2026
Fuzzy definitions have turned marketing into a catch-all of whatever the company needs.
Feb 16, 2026
My personal preference is not the same thing as audience insight.
Feb 9, 2026
They’re vanity projects that confuse everyone about what marketing actually is.
Feb 2, 2026
Doing something new isn’t the same as doing something useful.
Jan 26, 2026
I mean, obviously. Look at all those letters. But it's also not a bad word.
Jan 19, 2026
Not everyone is a storyteller.
